Healthy Food Healthy Lifestyle, also referred to as HFHL, is a public-private Dutch initiative to assist GCC stakeholders in the prevention and combating of noncommunicable diseases caused by today’s fast food fast lifestyles in the Gulf region. We believe in taking responsibility for the benefit of a healthier next generation, whilst supporting societal change in our fight against obesity and diabetes.
health conscious & active lifestyle
/ community initiatives /
/ in-company support /
healthy food - fruit and vegetables consumption
/ awareness benefits fresh produce /
/ increased fresh produce consumption /
sustainable fresh produce security
/ increased sustainable local production /
/ sustainable fresh value chains /
[ events ]
workshops | seminars | conferences | info markets | farmers markets | focus group discussions | exhibitions
HFHL organises its multi-stakeholder events together with Dutch and GCC partners in countries, such as Saudi Arabia, United Arab Emirates, Oman, Kuwait and Qatar. These seminars, workshops and conferences are highly interactive in nature and bring together decision makers and specialists from different disciplines through group exercises, discussions and network opportunities.
In addition to organising events, HFHL seeks to initiate, co-formulate and develop multi-stakeholder programs, projects and campaigns. Our holistic and sustainable approach ensures that -other than facilitating an active lifestyle- both consumption and the production or provision of healthy food are incorporated in the development and communication of concepts.
formulation | implementation | evaluation | training | demonstrations | campaigns | studies | pilots
[ projects ]
[ partners ]
As a catalyst-lubricant in sustainable non-communicable disease prevention for the GCC, HFHL can rely on a wide range of members, partners and professionals in the field of agro-food, health, education, lifestyle technologies and know-how.
HFHL proudly participated in the “Vitamin D forum – The future of healthy products”. The forum was held Tuesday 11 December at the Roda Al Murooj Hotel in downtown Dubai. The event was organized by the Agriculture Affairs team of the Netherlands Embassy in Riyadh and the Netherlands Consulate-General in Dubai together with Al Rawabi Dairy Company.
Valuable contributions were delivered by Al Rawabi CEO Dr. Ahmed El Tigani, the agricultural counselor to the GCC, Mr. Erik Smidt, Mr. Sumeet Mathur, managing director of FrieslandCampina Middle-East, and Dr. Waffa Helmi Ayesh, director of the Clinical Nutrition Dept. of Dubai Health Authority. Maarten Smit spoke on behalf of Healthy Food Healthy Lifestyle about an integrated approach towards combating healthy deficiency and acted as forum moderator. Video credits go to Al Rawabi professional team.
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